Friday, November 21, 2014

UNDER ARMOUR

A few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continued its momentum in the market with the recent opening of the new store in SM Megamall. The launch was attended by high profile celebrities and fitness enthusiasts, all ready to welcome Under Armour's expansion in the country with an afternoon of jam-packed activities. Included in the prestigious guest list are One FC Fighter Brandon Vera, US Olympian for Volleyball David McKenzie, and Vice Mayor Francis Zamora.
Chain Cutting Ceremony: Mr. Benson Lim - Grupo Athletica Official, Mr. Michael 'Lazer' Reyes - MMA Fighter, Mr. Benito Lim - Grupo Athletica Official, Mr. Ivan Yao - Grupo Athletica Official, David McKenzie - Fil-Am Team USA (Volleyball) Olympic Gold Medalist (in light blue Under Armour shirt), Ms. Angelica Suiza - Chief Product Officer / E-Commerce Officer, Triple Pte. Ltd., Mr. Adrian Chai - Chief Marketing Officer, Triple Pte. Ltd., Francis Zamora - San Juan City Vice Mayor (in Under Armour Superman shirt), Mr. Carlos Maza - Under Armour Managing Director for International New Markets, Mr. Brandon Vera - Fil-Am MMA fighter for ONE FC, Mr. Emerson Yao - Grupo Athletica Official, Mr. Steven Tan - Senior Vice President, Mall Operations - SM Supermalls, and Mr. Vohne Yao - Grupo Athletica Official
"Opening in Megamall is a natural step for the brand's expansion in the Philippines," said Carlos Maza, Senior Director, New Markets, Under Armour. "The response to our brand from athletes in the Philippines has been tremendous and we look forward to increasing our presence throughout the country."
Fil-Am MMA fighter for ONE FC Brandon Vera | Mr. Carlos Maza - Under Armour Managing Director for International New Markets
Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd. "The Under Armour Megamall store is the result of a well-planned expansion strategy," said Adrian Chai, Chief Marketing, Triple Pte. Ltd. "It's in a high-traffic centrally located area making the brand even more accessible." Together with Triple Pte. Ltd., Under Armour's expansion to the northern part of the metro can be credited to local retailer, Grupo Athletica.
Mr. Carlos Maza - Under Armour Managing Director for International New Markets, Mr. Benito Lim - Grupo Athletica Official, Mr. Benson Lim, Grupo Athletica Official, Fil-Am MMA fighter for ONE FC Brand Vera, Mr. Adrian Chai - Chief Marketing Officer, Triple Pte. Ltd., and Ms. Angelica Suiza - Cheif Product Officer / E-Commerce Officer, Triple Pte. Ltd.
Robi Domingo and Gretchen Ho | Fil-Am MMA Fighter Brandon Vera and Under Armour Assault celebrity participants Bubbles Paraiso and Issa Litton
Wanna see some celebrities (sans makeup) in action?

Thursday, November 20, 2014

SANDS AT SM BY THE BAY

SM by the BAY, envisioned to be Manila's premier destination for leisure and lifestyle activities, proudly announces the opening of its latest addition to its roster of popular outdoor-themed entertainment and leisure facilities.

Sands at SM by the BAY is the only beach-themed, multi-purpose, outdoor sand court in the city. With an impressive and spacious court area measuring 28x18 meters, Sands is an ideal facility for outdoor sports such as beach volleyball, beach tennis, and sepak takraw.

Sands is also the perfect venue for product launches and beach-themed parties without the hassle of traveling outside the city.

Open for private bookings, corporate and sport-related functions, Sands is conveniently located at the north area of SM by the BAY grounds. While it has always been a must-visit outdoor entertainment and amusement destination for the entire family, with the addition of Sands, SM by the BAY now promises a more enjoyable experience for people with active lifestyles.

For inquiries and reservations, please contact SM by the BAY at thesmbythemail@gmail.com. Like and Follow SM by the BAY on Facebook and @smbythebay on Instagram and Twitter.

PROJECT LB 109/365 + MORELLATO FALL/WINTER 2014 COLLECTION

"Denim jackets can be one of the most versatile pieces you could ever have in your closet! Get them in a darker shade this season."
@f21philippines

The photo that went with the above caption? Mine.
Forever 21 denim jacket
H&M shirt
Cheap Monday jeans
Pedro shoes

Photos by Seph Cham
HYPE on Lookbook
Special shoutout to @eventideskye for leaving this comment on this post: "Astig na outfit nya! Mostly darks with a pop of brights. Really simple yet well put together!"

Thanks man! Your comment made me smile.

Now back to business...

You've seen the whole look, now let's zoom in on the watch. It's blue and it's Morellato. Two firsts for me.
Morellato watch
It's not from the brand's latest collection but you have to admit that it's a good-looking timepiece! Now segue to Morellato's Fall/Winter 2014 collection, here are my top 7 picks/holiday gift suggestions:

Thursday, November 13, 2014

I.N.O.X. (FORGED TO RESIST)

Celebrating the 130th anniversary of its parent company in style, Victorinox Swiss Army launches a watch of sharp, versatile design that is so strong it defies your imagination. Victorinox Swiss Army has created I.N.O.X., a new watch that pays tribute to the history and industrial know-how of the brand by showcasing the values that have made it famous: authenticity, strength, quality expertise, and Swiss design.
Event host Rovilson Fernandez
The name I.N.O.X. comes from the French word for stainless steel, the solid, durable, and corrosion-resistant material that Victorinox adopted more than 50 years before it became the norm in the Swiss Watch industry. Making a shared link between cutlery and watches, I.N.O.X. is as iconic as the Original Swiss Army Knife. A concentrate of Victorinox's DNA, it represents nothing less than the very quintessence of the brand.

An exceptional celebration requires an exceptional watch, I.N.O.X. watch demonstrates a level of robustness never before achieved in watchmaking. Designed to withstand unusual stress, it has passed with flying colors a ruthless battery of 130 strength tests. I like to believe that the I.N.O.X. watch was created with the Filipinos in mind. Think of the countless typhoons, political issues, etc... that we withstood (and continue to withstand) over the years. And to convince you more, read: FILIPI.N.O.X.

MYSTICAL PANDORA

"The heroine of our tale is a young lady named Pandora," storyteller Menchu Lauchengco Yulo narrated to the audience. But this Pandora, she said, wasn't the same as the mythical character who opened a box of the world's woes. The Pandora in the story in the story was a sheltered woman who sought to live her own adventures, and find her in place in the world. Brave and courageous, Pandora took to the magical path in the woods to start her journey.

And so the story goes...
The main character Pandora during the "Mystical Pandora," an interpretative ballet show by the Philippine Theatre directed by Floy Quintos
Set to a mystical and enchanted forest, Pandora's recent unveiling of the 2014 Autumn/Winter collection was a feast for the sense. walking through SM Mega Fashion Hall, guests were immediately inundated with the lush scenery unfolding in front of their eyes. Trees stood tall and strong, with leaves swooping in the night. Music enveloped the packed room, and an interpretative dance by the Philippine Ballet Theater set the stage for an introduction to the exquisite collection.

The venue was filled with Pandora enthusiasts, members of the media, lifestyle and fashion bloggers, and celebrities.

Tuesday, November 4, 2014

#ALEXANDERWANGXHM

I must admit that I belong to that minute percentage of people who are not that excited for the Alexander Wang X HM Collection. My style (and body) was not built for that whole awesomeness. Until I saw Marcel Floruss' (One Dapper Street) latest look on lookbook.nu wearing pieces from the collaboration.
lookbook.nu/marcelfloruss
Now, I want to line up on November 6 at the H&M Mega Fashion Hall...

Or not. Bahala na. But if you're lining up, here are the mechanics to help guide you through your #AlexanderWangXHM shopping. I also included my top 7 picks, complete with prices, too.

ON REPLAY: TIME FOR YOU BY RICO BLANCO

I found the perfect soundtrack for long bus rides. Watch and listen...


This song was created by Pinoy rock icon (and my personal idol) Rico Blanco for Valda Pastilles which he's also endorsing. Here's the TVC.

This song was on replay during my 10+ hours travel (to and fro) to CamSur (more about that on my upcoming posts).

Also on replay: Me popping Valda Pastilles like I used to back when I first discovered it decades ago. Yes, that long ago! Valda Pastilles has been known for soothing and cooling throats for more than a century now. It's classic. Like how Rico Blanco is, classic.

So, now that Valda Pastilles has teamed up with Rico Blanco, there will always be "Time For You" to soothe and cool your throat wherever you are and whenever you feel like it.

For more highlights of the launch held last September 11, 2014 at Alphonse Bistro in Pasig, visit facebook.com/VALDAPILIPINAS.